Overview
Our group was tasked with creating recommendations for "Cinemas Guzzo" website. Cinemas Guzzo is a prominent Canadian movie theater chain known for its large multiplex cinemas primarily located in Quebec.
Problem
How might we redesign the Cinemas Guzzo website to create a more intuitive, engaging, and user-friendly experience that simplifies movie discovery, enhances ticket purchasing, and improves overall customer satisfaction?
Research
1. Competitive analysis
2. Current state analysis
3. SWOT analysis
4. Heuristic review
5. Recommendations
Thank you for your time.
