Problem
The problem is the time-consuming process users face when searching for different home services across multiple platforms. Specifically, to find reliable, affordable, and transparent service providers.
Research
The survey results after conducting 20-25 surveys indicate a significant lack of awareness about similar services among respondents, with 66.6% admitting to not knowing of any comparable offerings. This underscores the need for effective promotion and marketing strategies to highlight the existence and benefits of the proposed product. Additionally, the majority of respondents (42.9%) acknowledged the problem as worth solving, signaling a potential demand for a solution addressing the identified pain points. Therefore, promoting the product as a solution to a genuine and prevalent problem could resonate with potential users and drive adoption.
Situation
Many potential users are unaware of a unified platform like HomEase that offers diverse home services, leading to fragmented service discovery. The market is cluttered with various platforms specializing in specific services, causing inconvenience for users who must navigate multiple sites for different needs. Additionally, trust and reliability issues persist as users struggle to find dependable service providers due to a lack of transparent information and robust verification processes across these fragmented platforms.
User Persona
User Journey Mapping
Solution
Prototype
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